Global sports brand Reebok and JYP Entertainment have recently collaborated to promote Reebok’s best-selling Pump Fury Classic running shoe. miss A’s Suzy, along with 2PM’s Taecyeon and Wooyoung were chosen to be Reebok’s campaign models.
Throughout the second half the 2012, the JYPE models will help showcase Reebok’s best-selling shoe with their bright personalities. Reebok will promote a lightweight version of the shoe, with both trendy new designs and classic patterns.
Reebok’s marketing director, Lee Nayoung, commented, “We aim to produce a new campaign that will consist of music, fashion, and trendy lifestyles in order to target the consumers. With this partnership with Taecyeon, Wooyoung, and Suzy, the advertising campaign will be able to showcase the Pump Fury Classic with the concept of the young consumers’ lifestyle and culture.”
Suzy, Taecyeon, and Wooyoung expressed their thoughts on the campaign, saying, “Reebok Classic has a good sense of our creativity and lifestyle, and by working with the existing customer base as well as the younger audience, we will do our best to contribute to Reebok’s success.”
The Reebok Classic campaign will also solidify their campaign with Park Jinyoung himself, who began partnering with Reebok earlier this year in June.
What do you think about this collaboration?
Source: Sports Chosun
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